Psychology of money part 1

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About this video

Sal introduces four psychological traps that affect money decisions: herd mentality, present bias, loss aversion and the endowment effect. For each he gives investment and everyday spending examples, and he ends by urging viewers to ask what is really motivating a financial decision.

You'll be able to

  • explain herd mentality, present bias, loss aversion and the endowment effect.
  • recognise each bias in an everyday money example.
  • ask questions about my own motivation before making a financial decision.

Key words

Herd mentality
Doing something with money just because lots of other people seem to be doing it.
Present bias
Focusing on what you want right now and not thinking about tomorrow or your future self.
Loss aversion
Being so afraid of losing money that you avoid sensible risks or decisions.
Endowment effect
Putting more value on things you already own than other people would, so you don't want to part with them.
Transcript

- Hi everyone. Sal here, and what we're gonna do in this video is talk about the psychology of money, and I'm gonna talk about different types of things that probably all of us have fallen into at one point or another, and just think about why they're happening.

So the first thing you'll often see when thinking about money, actually, it's not necessarily the first thing, but a common thing you'll see is known as the herd mentality. This is sometimes just looking at other people doing something and figuring out that, well, maybe I should be doing that as well.

That could happen with investments. Let's say a bunch of people are piling into, say, a stock or cryptocurrency. And even if you don't really understand what's going on, you just will say, "Hey, everyone else seems to be doing it, "so I'll do it as well." It could also be with personal expenditures.

There might be something that you really don't need, but all your friends are doing it, so you're just like, "Maybe I should do that as well." Or maybe you're seeing social media influencers and you're saying, "Well, it looks like "the cool folks are doing it, so I will do it as well," even though it might not be in your best interest.

The problem with following the herd or just doing what everyone else is doing is you're not really thinking about whether it's good for you. Sometimes it could be, but a lot of times it won't be good for you. Now, something that could play with that is oftentimes known as the present bias, and there's different ways of phrasing it, but that's really the idea that you're not thinking about tomorrow.

You're just like, "Hey, it's in the moment. "If I don't have this fun right now, "if I don't get this thing that I've always wanted "right now, life is short, let me just do it." Sometimes that might be okay, but sometimes you're selling your future self short or those are resources that you might have needed for something else.

Now, on the other side of the coin, you might have something known as loss aversion. I have to tell you, I'm guilty of this many, many times. And once again, that could happen on both the investment side and it could be on just, you know, things that you're spending your money on.

On the investment side, let's say you wanna invest in stocks or maybe intellectually you say, "Hey, maybe I could invest in stocks "and get a certain return, "but stocks go up and down and this is hard earned money "and I cannot afford to lose it." So you stuff it in your mattress.

Well, that might not be the most rational thing to do. At least put it in a bank account or bond or something. Get some interest on it. But that loss aversion might be causing you to do something irrational. Loss aversion could also happen with personal expenditures.

Sometimes you should get something that requires a few more resources, but you're just afraid of losing or afraid of parting ways with something. And so it's something to be aware of. Usually people who are a little bit more conservative with their money are doing well in the long run, but if that conservatism is keeping you from investing or taking on a little bit of risk, then that might also be a problem.

Now, there's another, I guess, somewhat related effect, sometimes known as the endowment effect. And this is that people don't wanna part ways with things that they have, or even if they're kind of worthless to them, they put more value on it than other people would, and so they end up just withholding it.

A good example of this is if you've ever tried to sell used furniture or you've had a garage sale, let's say there's a toy that you loved when you were a child. You remember buying it when you were a kid for $20 and now someone at the garage sale offers you 50 cents for it.

You're like, "No, this is a beautiful, "I kept perfect care of it, this is an amazing toy." But the reality is, if you don't sell it for that 50 cents or a dollar or whatever you're willing to get for it, it's just gonna be taking up space in your house and your house or your apartment or whatever where you are, that space is probably worth more on a monthly basis than that thing that's taking up the space.

So that endowment effect of putting too much value on things that you already own and not wanting to part way with it, that can sometimes lead to things like hoarding and frankly just making your life not as good and you could probably get some money for it as opposed to nothing.

So, I will leave you there. It's very good whenever you're making any type, one, to recognize when you're making a financial decision. And that could be, once again, investments. It could be purchasing something for yourself, for families, for your family, and just think about what's your psychology going on here?

What your real motivation for doing it? Is you're doing it 'cause everyone else is doing it? Are you doing it or not doing it because you're afraid of risk, because you're afraid of a loss? Are you doing something irrational where you wanna hold onto something just because other people don't value it as much as you might?

Think about that and hopefully you'll make better financial decisions.

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